AEO & SEO
AEO & SEO helps people discover your business through search results and AI-generated answers. Innovista improves technical website foundations, service content, and evidence so platforms such as Google, ChatGPT, Gemini, and Claude can understand and reference your expertise.
What does the engagement cover?
Technical crawling and indexing checks, canonical URLs, sitemap coverage, internal linking, relevant structured data, content planning, and measurement. Work is prioritized around the pages and questions that matter to prospective customers.
How do we approach AI answers?
Make your expertise clear and support claims with credible evidence. Publish useful explanations, verified project experience, and balanced comparisons. Keep company identity consistent across owned pages and genuine external profiles. We do not promise a particular ranking, mention, or citation.
What is the role of structured data and llms.txt?
Structured data should accurately describe visible content and company identity. An llms.txt file can summarize a site for systems that consume it, but Google says it is not a ranking factor. It is not a substitute for useful pages, crawl access, or third-party credibility.
How is progress measured?
Track indexed pages, relevant query impressions, organic leads, and a documented set of AI-answer queries. Record dates and platform context because answers vary. Technical completion, search visibility, and qualified business enquiries are separate measures.
How we measure progress
- Index coverage and relevant query impressions
- Organic enquiries and attribution
- Documented mentions and citations by platform
Common questions
Can you guarantee that ChatGPT will recommend us?
No. We improve discoverability and evidence, but each platform selects its own sources and recommendations.
Do we need to change our website design?
Often the work can preserve the design while improving metadata, links, content, performance, and semantic structure.
Related insights
Reference: Google’s guidance on AI search optimization.